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How to get sponsored by VP Racing
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10 questionsBudgets typically get set before the first of the year, so you should be making decisions and approaching sponsors in the fall of the year before. If you're looking for sponsorship in 2022, you should be having those conversations now in late 2021. The only exception might be if you're negotiating a deal for next year and have significant racing in the back half of the current year - sponsors might tack that onto an agreement to make it multi-year.
VP Fuels looks for consideration and decision-level content rather than just awareness content. This includes how-to videos, technical videos, technical data, testimonials, and usage content. They want content that can help with B2B sales, boost value for B2B partners, or be added to product postings on Amazon, Walmart.com, and their own website. They also value athletes who can share promotions and help generate trackable sales.
Do sponsors ever sign athletes they've never met based on cold proposals?
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What is the best way to approach a potential sponsor at a trade show like SEMA or PRI?
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How do sponsors evaluate the value of social media followers when considering sponsorships?
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What's the best way to start a sponsorship relationship with a fuel or consumable company?
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What makes a sponsored athlete or team stand out and get renewed?
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How do sponsors track and measure the performance of their sponsored athletes?
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Can athletes help expand sponsorships by introducing brands to new sports or audiences?
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Do sponsors expect athletes to continue delivering extras that weren't in the original contract?
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