What kind of content do sponsors want from athletes beyond just racing?
Answered in: How to get sponsored by VP RacingThe Answer
VP Fuels looks for consideration and decision-level content rather than just awareness content. This includes how-to videos, technical videos, technical data, testimonials, and usage content. They want content that can help with B2B sales, boost value for B2B partners, or be added to product postings on Amazon, Walmart.com, and their own website. They also value athletes who can share promotions and help generate trackable sales.
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