What is the best way to approach a potential sponsor at a trade show like SEMA or PRI?
Answered in: How to get sponsored by VP RacingThe Answer
Don't cold-call or hand proposals at trade shows - salespeople find this annoying because it's impersonal and they know you're handing the same proposal to hundreds of people. Instead, call ahead and say 'I'm going to be at SEMA. We'd really like to set up an appointment and maybe meet with you.' This approach is much better than showing up and trying to hand over a deck while they're focused on selling to customers.
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