When is the best time to approach sponsors for racing sponsorships?
Answered in: How to get sponsored by VP RacingThe Answer
Budgets typically get set before the first of the year, so you should be making decisions and approaching sponsors in the fall of the year before. If you're looking for sponsorship in 2022, you should be having those conversations now in late 2021. The only exception might be if you're negotiating a deal for next year and have significant racing in the back half of the current year - sponsors might tack that onto an agreement to make it multi-year.
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