Do sponsors ever sign athletes they've never met based on cold proposals?
Answered in: How to get sponsored by VP RacingThe Answer
It's very rare. According to VP Fuels executives, in almost every case they can think of, there was a relationship before the sponsorship. The company representatives are at races, tracks, and events, and typically there's some kind of relationship first. Cold sponsorship proposals out of the blue are hard to focus on because the sales and marketing teams are busy running a business. The best approach is to build relationships first, then discuss sponsorship opportunities.
Want the complete breakdown?
Get full access to How to get sponsored by VP Racing
Related Questions
When is the best time to approach sponsors for racing sponsorships?What kind of content do sponsors want from athletes beyond just racing?What is the best way to approach a potential sponsor at a trade show like SEMA or PRI?How do sponsors evaluate the value of social media followers when considering sponsorships?What's the best way to start a sponsorship relationship with a fuel or consumable company?
Ready to master sponsorships?
Get instant access to How to get sponsored by VP Racing and start implementing these strategies today.