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2022 Motorsports Sponsorship Summit part 2
The second half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — seven sessions: 1. Creating Value with Podcasts — George Hammel (The Dirt Life Show) and Don O'Neal (Racers in Rental Cars). 2. How to Post Consistently on Social Media — Megan Meyer (Creator, Driven By Social Academy). 3. LinkedIn is Where the Money Is — Patrick Shelton, owner of the 43,000-member Motorsports Professionals Group on LinkedIn. 4. Getting into Magazines — Alex Striler with Dan Schechner (Editor, PRI Magazine) and Marty Fiolka (RACER Magazine). 5. How to Activate at Events — Megan Meyer with Matt Martelli (CEO, The Mint 400 and The California 300) and Kevin Miller (CEO, USAC). 6. A Sponsorship Success Story — how a parts-discount ask became the Eibach Springs Trophy Truck: Jason Coleman with Dave Cole (Founder, King of the Hammers) and Julian Gill (CEO, Eibach Springs). 7. What to Expect in 2023 — closing advice and predictions from all speakers.
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Questions answered in this video
10 questionsPodcasts allow athletes to talk WITH people rather than AT people, unlike social media. You have more time to communicate, share your genuine personality, and tell your full story in ways that aren't possible in short social media posts. Podcasts create deeper connections because listeners feel like they know you personally. This authenticity translates to stronger sponsor relationships because brands can see who you really are without meeting you in person. Additionally, podcasts have longer shelf life than social media posts and reach audiences in different contexts (like commuting), expanding your reach beyond typical racing fans.
Reach out directly to podcast hosts and suggest yourself as a guest. Come prepared with specific topics you can discuss - don't just ask to be on, offer value. Consider what's interesting about your story beyond just racing. Share personal struggles, unique experiences, or connections to health issues that others can relate to. Don't limit yourself to motorsports podcasts - reach out to shows outside your specific racing genre where you can share your story. You can also offer to co-host episodes or coordinate with sponsors to promote their new products through podcast appearances, killing two birds with one stone.
How often should I post on social media for my racing brand without getting burned out?
Answer available with access
Why is LinkedIn valuable for racers seeking sponsorships, and how does it differ from other social media?
Answer available with access
What makes a sponsorship deck stand out to companies and actually get approved?
Answer available with access
How can racers capture and use content from events to provide value to sponsors?
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What is activation and why do sponsors need to budget for it beyond the sponsorship fee?
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How can I estimate the value of earned media coverage to show sponsors in my proof of performance report?
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What should I do if my sponsor competes with the series or event sponsor?
Answer available with access
How important is it to post race results in real-time on social media, even if I didn't perform well?
Answer available with access
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