2022 Motorsports Sponsorship Summit part 2

Podcasts allow athletes to talk WITH people rather than AT people, unlike social media. You have more time to communicate, share your genuine personality, and tell your full story in ways that aren't possible in short social media posts. Podcasts create deeper connections because listeners feel like they know you personally. This authenticity translates to stronger sponsor relationships because brands can see who you really are without meeting you in person. Additionally, podcasts have longer shelf life than social media posts and reach audiences in different contexts (like commuting), expanding your reach beyond typical racing fans.

Reach out directly to podcast hosts and suggest yourself as a guest. Come prepared with specific topics you can discuss - don't just ask to be on, offer value. Consider what's interesting about your story beyond just racing. Share personal struggles, unique experiences, or connections to health issues that others can relate to. Don't limit yourself to motorsports podcasts - reach out to shows outside your specific racing genre where you can share your story. You can also offer to co-host episodes or coordinate with sponsors to promote their new products through podcast appearances, killing two birds with one stone.