What is the best way for racers to approach getting on podcasts to increase their visibility?

Reach out directly to podcast hosts and suggest yourself as a guest. Come prepared with specific topics you can discuss - don't just ask to be on, offer value. Consider what's interesting about your story beyond just racing. Share personal struggles, unique experiences, or connections to health issues that others can relate to. Don't limit yourself to motorsports podcasts - reach out to shows outside your specific racing genre where you can share your story. You can also offer to co-host episodes or coordinate with sponsors to promote their new products through podcast appearances, killing two birds with one stone.