How often should I post on social media for my racing brand without getting burned out?
Answered in: 2022 Motorsports Sponsorship Summit part 2The Answer
You don't have to post every single day. Find a schedule that works for your lifestyle - whether that's 3-4 days per week or every other day. The key is consistency, not frequency. Pick specific days that work with your schedule and stick to them. Always post on race weekends to keep fans updated with results in real-time. You can stagger posts across platforms (Facebook one day, Instagram the next) so you're maintaining presence without doubling your workload. Use scheduling tools like Creator Studio (free) to plan posts in advance, saving time and reducing stress.
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2022 Motorsports Sponsorship Summit part 2
The second half of the 2022 Motorsports Sponsorship Summit (June 17, 2022) — seven sessions: 1. Creating Value with Podcasts — George Hammel (The Dirt Life Show) and Don O'Neal (Racers in Rental Cars). 2. How to Post Consistently on Social Media — Megan Meyer (Creator, Driven By Social Academy). 3. LinkedIn is Where the Money Is — Patrick Shelton, owner of the 43,000-member Motorsports Professionals Group on LinkedIn. 4. Getting into Magazines — Alex Striler with Dan Schechner (Editor, PRI Magazine) and Marty Fiolka (RACER Magazine). 5. How to Activate at Events — Megan Meyer with Matt Martelli (CEO, The Mint 400 and The California 300) and Kevin Miller (CEO, USAC). 6. A Sponsorship Success Story — how a parts-discount ask became the Eibach Springs Trophy Truck: Jason Coleman with Dave Cole (Founder, King of the Hammers) and Julian Gill (CEO, Eibach Springs). 7. What to Expect in 2023 — closing advice and predictions from all speakers.
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