How often should I post on social media for my racing brand without getting burned out?

You don't have to post every single day. Find a schedule that works for your lifestyle - whether that's 3-4 days per week or every other day. The key is consistency, not frequency. Pick specific days that work with your schedule and stick to them. Always post on race weekends to keep fans updated with results in real-time. You can stagger posts across platforms (Facebook one day, Instagram the next) so you're maintaining presence without doubling your workload. Use scheduling tools like Creator Studio (free) to plan posts in advance, saving time and reducing stress.