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2023 July Sponsorship Seminar Boxo & Optima Batteries

Questions answered in this video

9 questions
Q
How many sponsorship requests do brands receive daily and how should I approach them knowing this?

Brands like Boxo USA receive approximately 50 sponsorship requests per day through emails and DMs combined. Larger brands like Optima likely receive triple that amount. With such high volume, it's nearly impossible for marketing teams (often just 1-4 people) to respond to every request. The key is to be patient - don't send aggressive follow-up messages if you don't hear back immediately. Getting angry or impatient before a dialogue even starts signals you'd be difficult to work with, which will get you rejected. Instead, focus on building relationships through in-person meetings at events where the brand is present.

Q
Can I get sponsored by just sending a DM or sponsorship deck to a brand?

No. Both Optima and Boxo representatives explicitly stated that sponsorships never come from DMs or unsolicited decks alone. Cam from Optima said he has 'never sponsored somebody via an agent that sent me a deck or that they personally sent me a deck or that they found my phone number and they called me out of the blue.' Every successful sponsorship relationship has come from either a trusted referral or knowing the person personally beforehand. A DM might start a conversation, but it will need to progress to emails and phone calls, and ultimately an in-person relationship.

What is the best way to get a brand's attention and start a sponsorship relationship?

Answer available with access

Should I be willing to accept a product-only sponsorship deal?

Answer available with access

What do brands actually want from their sponsored athletes beyond logo placement?

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How can I prove my value to a potential sponsor before getting a deal?

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What is an affiliate program and how can it help me get sponsored?

Answer available with access

How far in advance should I reach out to brands before needing product or support?

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What attitude or personality traits do brands look for in sponsored athletes?

Answer available with access

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