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How to get sponsored by Honda Off Road
Jeff Proctor on his seventh season of Honda factory backing — how he landed a manufacturer deal, how he keeps it, and what Honda expects in return. The first "Meet the Sponsored" episode.
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10 questionsPlay it slow and focus on building a genuine relationship first rather than immediately pitching for sponsorship. Jeff Proctor met his Honda contact at an airport and they bonded over their shared love of racing - he didn't even know the person's position at first. He invited him to drive his truck and they attended events together as friends. Six months later, over casual conversation at a pub after the Indy 500, the sponsorship opportunity naturally emerged. The key is to establish common ground and authentic connection before any business discussion happens.
Jeff recommends a comprehensive multi-format approach: 1) A professionally designed concept rendering or visual representation of your proposal displayed prominently, 2) A PowerPoint presentation for the meeting, 3) Printed bound booklets of the deck as leave-behinds, 4) A 2-minute high-energy sizzle reel video to open the meeting and get executives excited. The deck should include your bio and background, proof of results, qualifications, proposed deliverables for the sponsor, and what you need in return. Never put exact dollar amounts in leave-behind materials - include that as a separate insert.
Should I give sponsors one fixed price or multiple sponsorship options?
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How do I grow a sponsorship relationship from year one to a long-term partnership?
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How much of my sponsorship budget should go toward marketing content versus running my race program?
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How do I provide content to sponsors in a way that makes their jobs easier?
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When should I start pursuing sponsorship renewals and new sponsors?
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Who should I be talking to at a company when pursuing sponsorship?
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How important are face-to-face meetings versus emails when pursuing sponsors?
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How do I approach sponsorship conversations once I have a mature, long-term relationship with a sponsor?
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