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How to get sponsored by Toyota
Questions answered in this video
10 questionsInstead of coming with your hand out asking what the sponsor can do for you, flip the approach. Come to Toyota and say 'How can I help you sell cars?' Present ideas for how your racing program can help market their core product. Sponsors find it attractive when drivers approach them with solutions rather than just asking for money. Be creative, persistent, and think about what value you can bring to the company rather than what you want from them.
It's not about having a flashy 50-page color deck with lots of graphics. What matters is the substance underneath - specifically, how you plan to help the sponsor achieve their goals. Andre looks past the design to see if the proposal says 'pay my bills' or 'here's how I can help you sell cars through my motorsports program.' Focus on the value proposition and what you can do for the sponsor, not just what you want from them.
How can racers help sponsors sell products through their racing program?
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When is the best time to approach Toyota or similar sponsors with a sponsorship proposal?
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Does Toyota prefer long-term sponsorship partnerships or one-year deals?
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How does Toyota determine which racing series and drivers to sponsor?
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Can local or amateur racers get vehicle sponsorships from Toyota even if they don't race Toyota-bodied vehicles?
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How do Toyota vehicle sponsorships work - do racers own the vehicles?
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Should racers put a sponsor's logo on their car without having a formal partnership to get noticed?
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Is it better to work with an agency or approach sponsors directly as a racer?
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