Matt Martelli on sponsorships and activations

You don't need an entire production team to produce quality content. With an iPhone and basic editing skills, you can do a lot. Social media algorithms now actually favor phone-created content over highly produced content, giving individual athletes an advantage in reaching people. Start by building a content schedule with small goals and build from there. Once you get comfortable with platforms like Instagram, Facebook, Twitter, or YouTube, create more content around yourself - not just race results. In-phone editing is available now, and tools like Premiere work well. When ready to level up, consider a DSLR camera with interchangeable lenses to improve quality.

Ken Block is still the most valuable motorsports athlete in terms of content because from day one, he invested in his own brand and treated himself like a brand. He took his own money and invested into content production until sponsors and partners got involved. Wins are important but not everything - your responsibility for producing your own content, visibility, and social media impact ultimately dictates your worth. Ken's value far exceeds racers who win every weekend because he consistently invested in himself as a brand.