Why is Ken Block more valuable than Formula One drivers despite not winning as many races?

Ken Block is still the most valuable motorsports athlete in terms of content because from day one, he invested in his own brand and treated himself like a brand. He took his own money and invested into content production until sponsors and partners got involved. Wins are important but not everything - your responsibility for producing your own content, visibility, and social media impact ultimately dictates your worth. Ken's value far exceeds racers who win every weekend because he consistently invested in himself as a brand.