How can a racer get featured in event television coverage and live streams if they're not winning races?

Communication is the first step - event producers need to know who you are and what your story is. With hundreds of teams competing, it's difficult to track every story, so reach out directly. Being different helps tremendously - one racer called about racing a limo, stayed in touch throughout the process, and got more attention than many other racers just because it was interesting. Sponsorship also plays a role - if you're aligned with top tier sponsors, they may advocate for your coverage. The key is that event producers want to tell diverse stories at different racing levels because it shows the sport is approachable.