What type of content gets the most engagement for athletes on social media?
Answered in: Matt Martelli on sponsorships and activationsThe Answer
People relate to people. Data analysis has shown that some of the most valuable sponsored athletes get their highest engagement not from competition highlights, but from content that lets people into their personal lives. For example, a top Nike athlete (Brazilian skateboarder Leticia Bufani) got more views and engagement from lifestyle content than from skateboard tricks or contests. There's no silver bullet - you need to try things and see what people relate to, but ultimately fans want to follow you and be part of your journey as a racer and eventually as an influencer.
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