How to get sponsored by Alipinestars

Alpinestars scouts look for multiple factors beyond just results. They evaluate: 1) Winning consistency and podium finishes, 2) Personal brand reputation and what people say about you through word of mouth, 3) How you carry yourself in the pits - whether you have a professional setup, appear focused and in control versus stressed and disorganized, 4) Family support and involvement, 5) Championship mentality even at a young age, and 6) Social media presence and how you would represent the brand. Their team actively attends amateur races like Loretta's to observe young talent, watching not just performance but behavior off the track as well.

Communication is critical and goes far beyond just asking for free products. Effective sponsor communication includes: sending regular sponsor updates with usable photos, sharing news about your results and championships, offering photos weekly that brands can use on their social media, expressing genuine appreciation and respect, asking if there's anything you can help with during downtime at events, and thinking outside the box to bring value to the brand. The worst approach is treating it as 'give me free stuff and I'll let you know when I need more free stuff' - this doesn't work well and damages relationships.