What do major brands like Alpinestars look for when scouting amateur athletes?

Alpinestars scouts look for multiple factors beyond just results. They evaluate: 1) Winning consistency and podium finishes, 2) Personal brand reputation and what people say about you through word of mouth, 3) How you carry yourself in the pits - whether you have a professional setup, appear focused and in control versus stressed and disorganized, 4) Family support and involvement, 5) Championship mentality even at a young age, and 6) Social media presence and how you would represent the brand. Their team actively attends amateur races like Loretta's to observe young talent, watching not just performance but behavior off the track as well.