Megan Meyer on creating value with social media

Focus on two key strategies: post consistently and track your analytics. By monitoring metrics like likes, comments, video views, shares, and impressions, you can identify what types of content your audience responds to best. Categorize your successful content and create more of what works. Megan Meyer grew from 1,700 to 7,000 followers (300% growth) in her first year using this approach, and then reached 10,000 within months by doubling down on content categories that performed well.

Behind-the-scenes content consistently performs best - things viewers don't normally see on TV. This includes training footage, putting on your helmet and gear, or simply talking to camera about how you're feeling and sharing race results (whether good or bad). Personal content like selfies often outperforms polished photos of just your car or equipment. Audiences want to see your face and hear from you directly. Importantly, content doesn't need to be professionally produced - less edited, authentic videos where you talk straight to camera with simple captions often perform better than high-production content.