How can I grow my social media following as a racing driver or athlete seeking sponsorships?

Focus on two key strategies: post consistently and track your analytics. By monitoring metrics like likes, comments, video views, shares, and impressions, you can identify what types of content your audience responds to best. Categorize your successful content and create more of what works. Megan Meyer grew from 1,700 to 7,000 followers (300% growth) in her first year using this approach, and then reached 10,000 within months by doubling down on content categories that performed well.