Can I repost old social media content, or do I need to create new content constantly?

Yes, you absolutely can and should repost your best-performing content. Wait 60-90 days before resharing, and focus on posts that performed well originally. One example: a simple video of a crew member pouring oil got 200,000 views the first time, then over 500,000 views when reposted a year later with the same caption and only minor color correction. This works because you're constantly gaining new followers who never saw the original post. This strategy extends the shelf life of your content without requiring additional effort, making social media management more sustainable.