How important is tracking social media analytics for getting sponsorships?
Answered in: Megan Meyer on creating value with social mediaThe Answer
Tracking analytics is a game-changer for landing sponsorships. By monitoring your posts' performance over time, you can see exactly what your audience wants. For example, you might discover that a personal selfie gets 100 likes while a professional car photo only gets 10 - telling you that followers want to see more of you personally. This data helps you optimize your content strategy and demonstrate value to potential sponsors. Megan Meyer tracked her analytics for 10 years in spreadsheets, which directly contributed to her signing her first six-figure sponsorship deal.
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Related Questions
How can I grow my social media following as a racing driver or athlete seeking sponsorships?What type of social media content performs best for racing drivers and athletes?Can I repost old social media content, or do I need to create new content constantly?How should I share content with my sponsors after races?How can I make my social media stand out from millions of other accounts?
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