What type of social media content performs best for racing drivers and athletes?

Behind-the-scenes content consistently performs best - things viewers don't normally see on TV. This includes training footage, putting on your helmet and gear, or simply talking to camera about how you're feeling and sharing race results (whether good or bad). Personal content like selfies often outperforms polished photos of just your car or equipment. Audiences want to see your face and hear from you directly. Importantly, content doesn't need to be professionally produced - less edited, authentic videos where you talk straight to camera with simple captions often perform better than high-production content.