What services does a full-service sports agent or manager provide beyond finding sponsors?

A full-service agent manages everything 'from soup to nuts' including: sponsorships, endorsements, licensing revenue, appearances, PR (working alongside team publicists or PR agencies), and social media strategy. They also handle non-revenue generating responsibilities like personal matters related to the athlete's household or vehicles. Good agents work collaboratively with race team sales staff and PR departments without overstepping boundaries. They maintain and update athlete bios, overview decks, and analytics monthly. They also drive data and information to brands regularly - not just hard selling, but providing valuable service that keeps them at the table with sponsors and potential partners.