2024 Motorcycle Racing Sponsorship Summit: Session 1

Session 1 of the 2024 Motorcycle Racing Sponsorship Summit (registration sponsored by BOB The Cooler Company): Why Brands Sponsor & What They Want — what brands look for from representation, what they expect in return, and how to get considered. With Jackie Donahue (Group Marketing Manager, NGK Spark Plugs) and Scott Lukaitis (Marketing Director, Engine Ice).

Companies in this video