2024 Off Road Sponsorship Summit: Valuations & ROI

From the 2024 Off Road Racing Sponsorship Summit: Valuing Sponsorships & Calculating ROI — how much to charge, how value is calculated, and how brands measure return. With Ryan Arciero (Terrible Herbst Motorsports — fresh off a historic fourth straight Vegas-to-Reno win) and Matt Burrows (Deputy CFO, Monster Energy).

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