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Video

Activations — Topic Bundle

Use race weekends, paddock displays, product demonstrations, hospitality, and broadcasts to help sponsors reach customers. 21 videos, 1 hr 43 min: 5 quick shorts, 14 full videos from the channel, and 2 complete summit sessions. Includes CEO of Eibach Springs Describes The Perfect Partner; Marketing Director of Slime on Product Launches; A Great Sponsorship Activation; Mint 400 CEO talks about what brands want through activations at events; How to Activate at Events to Increase Brand Value; and more.

What’s in this bundle

21 videos · 1 hr 43 min
  1. 1Show the product solving a real problem0:45
  2. 2Let fans see, touch, and try the product0:52
  3. 3Put your sponsor in the race broadcast0:52
  4. 4Turn your paddock into a sponsor showcase1:04
  5. 5Build an activation around a business goal1:31
  6. 6CEO of Eibach Springs Describes The Perfect Partner0:49
  7. 7Marketing Director of Slime on Product Launches0:57
  8. 8A Great Sponsorship Activation1:05
  9. 9Mint 400 CEO talks about what brands want through activations at events1:26
  10. 10How to Activate at Events to Increase Brand Value1:37
  11. 11Kansei Wheels prioritizes visual media when valuing sponsorships1:43
  12. 12MOROSO relies on racers to promote their products1:45
  13. 13How Stanley Black & Decker uses pass-thru rights to create value for customers1:55
  14. 14Matt Martelli, CEO of the Mint 400 talks about activating at events to create value for sponsors2:04
  15. 15Examples of Effective Sponsorship Activations2:24
  16. 16Off-road racing contingency programs2:36
  17. 17President of USAC Explains How to Activate at Events for SponsorsFree preview3:11
  18. 18Dan Dennehy-Rodriguez from SCCA Talks About Activating Sponsorships at Events5:19
  19. 19How to Activate Sponsorships at Events13:43
  20. 202023 Motorsports Sponsorship Summit – activating at Events to Increase Brand Value28:21
  21. 212024 Off Road Sponsorship Summit – Activating at Events28:41

Companies in this video

EibachSlimeThe Mint 400
Best Value

All Access — 12 Months

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