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Return on Investment — Topic Bundle

Connect sponsorship activity to business results, attributable leads, useful content, and the value each brand needs. 23 videos, 2 hr 54 min: 5 quick shorts, 14 full videos from the channel, and 4 complete summit sessions. Includes Look At Value From A Sponsor’s Perspective; 2024 Off Road Sponsorship Summit: FORD Keeping a Sponsorship; Monster Energy's SVP of Corporate Finance on Professional Presence; 2024 Off Road Sponsorship Summit: Monster Energy on Motorsports Marketing; How Eibach Springs Compensates Sponsored Teams; and more.

What’s in this bundle

23 videos · 2 hr 54 min
  1. 1Track the Business Your Sponsorship Creates0:54
  2. 2Define ROI Around the Brand's Needs0:55
  3. 3Give a Sponsor Something It Can Measure1:06
  4. 4Create Returns for a Small Marketing Team1:19
  5. 5Lead with the Return You Can Deliver1:24
  6. 6Look At Value From A Sponsor’s Perspective0:53
  7. 72024 Off Road Sponsorship Summit – FORD Keeping a Sponsorship1:25
  8. 8Monster Energy's SVP of Corporate Finance on Professional Presence1:30
  9. 92024 Off Road Sponsorship Summit – Monster Energy on Motorsports Marketing1:30
  10. 10How Eibach Springs Compensates Sponsored Teams1:34
  11. 11MOROSO relies on racers to promote their products1:45
  12. 12How Fifth Third Bank measures sponsorship results1:47
  13. 13Monster's SVP of Corp Finance on Two Mistakes Racers Make1:55
  14. 14The President of K1 RaceGear on How Value Affects ROI2:55
  15. 15EPIC Racewear founder explains what he expects from sponsored teams and how he measures resultsFree preview3:10
  16. 16CEO of Wheel Pros Discusses the Importance of ROI in Sponsorships3:18
  17. 17Creating ROI for NGK and the company's new brand ambassador program4:26
  18. 18Monster Energy's CFO crashes the 2022 Motocross Summit5:11
  19. 19What a sponsorship from Fifth Third Bank looks like5:11
  20. 20Monster Energy CFO Explains ROI28:09
  21. 212024 Off Road Sponsorship Summit – Valuations & ROI29:45
  22. 222023 Motorsports Sponsorship Summit – Why Brands Sponsor & How Calculate ROI31:45
  23. 23How Brands Justify Sponsorship and Calculate ROI42:41

Companies in this video

Monster EnergyEibachFord Performance
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