Back to Products
▶ Watch the first 3 minutes free

Loading preview...

Video

Tangible and Intangible Assets — Topic Bundle

Recognize physical items, commercial rights, community relationships, reputation, and testing access as parts of a motorsports sponsorship offer. 19 videos, 41 min: 5 quick shorts, 14 full videos from the channel, and 0 complete summit sessions. Includes What K&N Looks For From Sponsored Athletes; What Eibach Springs Wants from Sponsorships; Invest in Marketing Like You Invest in the Car; How a Cooler Sponsorship Differs from a Drink Sponsorship; Type of Media Kenda Tires Wants from Sponsored Teams; and more.

What’s in this bundle

19 videos · 41 min
  1. 1Treat Trust as a Sponsorship Asset0:42
  2. 2Turn Track Time into Product Development Value0:49
  3. 3Give Fans Something They Can Keep0:53
  4. 4Find Value in a Committed Community0:54
  5. 5Offer Sponsor Customers a Place in the Race0:58
  6. 6What K&N Looks For From Sponsored Athletes1:00
  7. 7What Eibach Springs Wants from Sponsorships1:02
  8. 8Invest in Marketing Like You Invest in the Car1:06
  9. 9How a Cooler Sponsorship Differs from a Drink Sponsorship1:31
  10. 10Type of Media Kenda Tires Wants from Sponsored Teams1:36
  11. 11What a Proposal Is and What Goes in Proposals1:48
  12. 12How Stanley Black & Decker uses pass-thru rights to create value for customers1:55
  13. 13NGK's Marketing Manager on Using Co-op Funds for Sponsorship2:02
  14. 14Sponsored Racers versus Brand Ambassadors2:36
  15. 15Matt Martelli, CEO of the Mint 400 explains the value of offering tangible merchandise2:56
  16. 16How AEM Helps Racers with Media and ContentFree preview3:17
  17. 17How to Determine the Dollar Value of a Sponsorship4:08
  18. 18How sponsorships help with product testing, improvement, and innovation4:44
  19. 19How to Come up with a Dollar Value for Sponsorship7:00

Companies in this video

K&NEibachKenda Tires
Best Value

All Access — 12 Months

This content is included with your all-access pass—along with everything else. 12 months for $90.

Full library access
All videos, deck templates, PDFs & audio — everything on this site
One payment — no subscription
Get All Access — $90

Prefer a one-time purchase?

$20.00

Buy just this bundle — yours to keep