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Why Brands Sponsor — Topic Bundle

Hear why motorsport brands invest in racers: product development, sales, credible recommendations, brand heritage, and community. 25 videos, 4 hr 2 min: 5 quick shorts, 16 full videos from the channel, and 4 complete summit sessions. Includes What Sponsors Look For; The Types of Drivers Eibach Springs Seeks; What K&N Looks For From Sponsored Athletes; Why NGK Spark Plugs Sponsors Racing; Bob the Cooler Co's CEO: "Word of Mouth is the Best form of Marketing"; and more.

What’s in this bundle

25 videos · 4 hr 2 min
  1. 1Why authentic product users matter0:47
  2. 2A sponsorship has to support the business0:48
  3. 3Match the brand to the racing community1:03
  4. 4Find the connection to a brand's history1:10
  5. 5Racing partnerships can improve the product1:15
  6. 6What Sponsors Look For0:41
  7. 7The Types of Drivers Eibach Springs Seeks0:53
  8. 8What K&N Looks For From Sponsored Athletes1:00
  9. 9Why NGK Spark Plugs Sponsors Racing1:05
  10. 10Bob the Cooler Co's CEO – Word of Mouth is the Best form of Marketing1:30
  11. 11Why THOR MX Sponsors Racing2:06
  12. 12Bob the Cooler Co is Looking for New Racers to Sponsor2:18
  13. 13NGK Spark Plugs is Looking for More Motorcycle Racers to Sponsor2:39
  14. 14Nate Hunt of BFGoodrich explains how to attract the brand's attention to get sponsored2:40
  15. 15Fifth Third Bank is always looking for new sponsorship opportunitiesFree preview3:14
  16. 16Why Brands Sponsor and What They Need3:15
  17. 17If You Want Money to Race, Seek Non-endemic Sponsors3:19
  18. 18EPIC Racewear is always looking for new race teams to sponsor3:29
  19. 19The demographics of off-road racers and fans3:46
  20. 20How to get sponsored by Coca-Cola4:34
  21. 21Maxxis is always looking for new opportunities7:05
  22. 222023 Motorsports Sponsorship Summit – Why Brands Sponsor & How Calculate ROI31:45
  23. 232023 Drag Racing Sponsorship Summit – Part 1 – Why Brands Sponsor Drag Racing46:00
  24. 242023 June Sponsorship Seminar – Why Brands Sponsor57:14
  25. 252022 Motocross Sponsorship Summit – Why Brands Sponsor58:37

Companies in this video

K&NNGKEibach
Best Value

All Access — 12 Months

This content is included with your all-access pass—along with everything else. 12 months for $90.

Full library access
All videos, deck templates, PDFs & audio — everything on this site
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$20.00

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