Should I be willing to accept a product-only sponsorship deal?
Answered in: 2023 July Sponsorship Seminar Boxo & Optima BatteriesThe Answer
Yes, absolutely. Starting with a product-only deal is the standard path to building a sponsorship relationship. Cam shared that even world champion teams with big sponsors started their Optima relationship with just four batteries per year. Athletes who get upset when offered product-only deals instead of cash demonstrate a poor attitude that brands don't want to be associated with. Being willing to 'grow with' a brand and have a 'honeymoon experience' shows the right mentality. Those who accept product-only deals and prove their value are the ones who eventually receive larger sponsorships.
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2023 July Sponsorship Seminar Boxo & Optima Batteries
Robert Wilson (BOXO USA and Round Two Designs — he's sat on both sides of sponsorship deals) and Cam Douglass, marketing director of Optima Batteries, on why their brands sponsor and what they look for.
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