What format works best for getting a sponsor's attention when first reaching out?
Answered in: 2024 Motorsports Sponsorship Summit Part 1The Answer
A short clickable video link or sizzle reel is more effective than sending a traditional deck. Marketing directors are more likely to click on a 2-minute YouTube highlight reel showing you at the track interacting with fans and racing than to spend time reading through a multi-page deck. The deck becomes useful once you're already having a conversation, but the video link is what captures initial attention. Additionally, handwritten letters mailed to the company facility stand out because they're unique and personal in an age of digital communication.
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2024 Motorsports Sponsorship Summit Part 1
The panelist sessions of the 2024 Motorsports Sponsorship Summit (January 13, 2024) — nearly four hours: 1. Why Brands Sponsor — Sara Henning (ITW — Fast Orange & Spray Nine) and Eric Seibold (ITW Permatex). 2. Finding, Signing & Renewing Sponsors — Paul Doleshal (Toyota) and Kathryn Reinhardt (Hemmings). 3. Networking, then Decks, Proposals & Proof-of-Performance Reports — what each is for and when to send it. 4. Creating Value thru Social Media. 5. Generating Publicity for Yourself & Your Sponsors — Dan Schechner (Top End Consulting, former Editor of PRI Magazine) and Stuart Rowlands (Stuart Rowlands PR). 6. Diversify Your Program — Antron Brown (three-time NHRA champion) and Andre Jackson (Toyota). 7. Youth Sponsorships & Activations — Kevin Miller (USAC). 8. Motorsports Marketing Across Multiple Brands — Al Rondon (Coca-Cola) and Tony Merritt (Stanley Black & Decker).
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