How can I research what a potential sponsor's marketing objectives are before approaching them?
Answered in: 2024 Motorsports Sponsorship Summit Part 1The Answer
Visit the company's website and look at the banner ads that scroll across the top - these highlight their current priority products and initiatives. Check their 'News' section for recent press releases about new products or campaigns. Follow their Instagram and social media accounts to see what they've been posting about. Attend trade shows where they exhibit and observe their booth displays, which showcase their featured products. This 10 minutes of research can make you look like you spent hours preparing and allows you to have an intelligent conversation about how you can help achieve their specific goals.
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2024 Motorsports Sponsorship Summit Part 1
The panelist sessions of the 2024 Motorsports Sponsorship Summit (January 13, 2024) — nearly four hours: 1. Why Brands Sponsor — Sara Henning (ITW — Fast Orange & Spray Nine) and Eric Seibold (ITW Permatex). 2. Finding, Signing & Renewing Sponsors — Paul Doleshal (Toyota) and Kathryn Reinhardt (Hemmings). 3. Networking, then Decks, Proposals & Proof-of-Performance Reports — what each is for and when to send it. 4. Creating Value thru Social Media. 5. Generating Publicity for Yourself & Your Sponsors — Dan Schechner (Top End Consulting, former Editor of PRI Magazine) and Stuart Rowlands (Stuart Rowlands PR). 6. Diversify Your Program — Antron Brown (three-time NHRA champion) and Andre Jackson (Toyota). 7. Youth Sponsorships & Activations — Kevin Miller (USAC). 8. Motorsports Marketing Across Multiple Brands — Al Rondon (Coca-Cola) and Tony Merritt (Stanley Black & Decker).
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