What should I include in my sponsorship pitch to brands?

Focus on what you can do for the brand rather than what they can do for you. Come with solutions, not just requests for money. Be genuine and honest about what you're good at and what you're not - not everyone is great at video content or every type of marketing. Highlight your lifestyle and spaces you're involved in beyond racing that brands might tap into. Don't try to read their mind or pretend to know everything about their brand story before the first conversation. Show that you're easy to work with, committed, and will over-deliver. Brands want to know who's behind you - your team, support system, and whether you have a solid program already built.