How do I start a factory racing team and what should the first steps be?

Starting a factory team requires understanding the full consumer cycle and identifying potential partners within that ecosystem. First, remove all stickers from sponsors who aren't providing substantial value - brands assume you have relationships with companies whose logos you display, which may prevent new sponsors from approaching you. Then identify vendors and partners already connected to your primary OEM (like financing companies, insurance providers, and aftermarket parts manufacturers). The goal is to create B2B relationships where sponsors get actual sales returns, not just logo placement. Work with the OEM to leverage their influence with vendors and provide additional sales opportunities for those vendor partners.