How should I approach different types of companies for sponsorship since they have different needs?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
Different company types require completely different approaches. Retailers want foot traffic to stores or websites. Service companies want lead generation and top-of-mind awareness. Manufacturers want to prove product functionality and be on the podium. Beverage and food companies focus on sampling opportunities. Endemic brands (industry-related) need to prove their products help you win races, while non-endemic brands must buy visibility and pay for exposure. Understanding the company's distribution channel is also critical - whether they sell direct to consumers, through retailers, or through distributors to mechanics.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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