What do sponsors actually look for beyond logo placement and social media followers?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
Sponsors look for partners who provide chemistry with their teams, have a can-do attitude, offer creative suggestions and solutions, and most importantly contribute to the workload rather than add to it. According to Optima Battery's Cam Douglas, the unwritten qualities that make great partners include being genuine contributors, never saying no to activation requests, and understanding the product deeply enough to discuss it knowledgeably. Companies want athletes who become extensions of their business and truly understand what the company sells, who their customers are, and how their products work.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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