When is the best time to approach sponsors about budgets and partnerships?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
According to Monster Energy's finance team, most sponsorship conversations happen in late summer, specifically August and September. This is when marketing departments are planning budgets for the following year. The budgeting process works from the bottom up - department heads for different sports categories submit their requests, which get compiled and compared to prior year spending before approval. Understanding this timing allows athletes to have conversations when budgets are being allocated rather than after money has already been committed.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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