What common mistakes do racers make when approaching sponsors?
Answered in: 2023 Off Road Sponsorship Summit Fall 1The Answer
The biggest mistakes include: 1) Approaching companies saying 'I want this' instead of 'here's what I can do for you,' 2) Making promises about racing series or events and not delivering on them, 3) Not having a professional-looking program from an outside perspective, 4) Not having results to show, 5) Not knowing the sponsor's products (like not knowing the difference between Optima battery colors), and 6) Communicating only via email instead of building personal relationships through phone calls and video chats. Athletes also fail by giving up after being told no once, rather than continuing to foster the relationship.
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2023 Off Road Sponsorship Summit Fall 1
Session 1 of the 2023 Off Road Sponsorship Summit, live from Slash X Ranch in Barstow during the California 300 (October 4, 2023), hosted by Alex Striler and Tiffany Stone: 1. How King of the Hammers Creates Value for Optima Batteries — Courtney Prost (Communications Manager, King of the Hammers) and Cam Douglass (Director of Marketing, Optima Batteries). 2. What is ROI? — Tom Kelly (CFO, Monster Energy). 3. Creating Value for Toyota — Andre' Jackson (Digital Marketing, Toyota) with champions Johnny Greaves and CJ Greaves (7x Pro 4 champion). 4. Creating Value for BFGoodrich — Nate Hunt (BFGoodrich Program Director, Jackson Motorsports) with Rob MacCachren and Cayden MacCachren (UTV champion and Factory Polaris driver).
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