How can female athletes succeed in getting sponsorships in male-dominated motorsports?

Answered in: 2023 Off Road Fall Sponsorship Summit 3

The Answer

Female athletes need to work harder to prove themselves - as Tiffany Striler explained, if you want to work in motorsports you have to work hard, if you want to be a female in motorsports you have to work twice as hard, and if you want to be a respected female in motorsports you have to work three times as hard. Key strategies include: investing in yourself first before expecting sponsors to invest in you (Corey Weller maxed out credit cards her first year to get on the track), being persistent and continuing to knock on doors even after initial rejections, building genuine relationships with brands that truly believe in supporting women in motorsports rather than just checking a diversity box, and presenting yourself professionally at all times since you're always being watched at events.

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