What makes a sponsorship authentic versus just transactional?
Answered in: 2023 June Sponsorship Seminar: Why Brands SponsorThe Answer
Authentic sponsorships happen when the athlete genuinely uses and loves the product as part of their daily life and routine. Sambazon asks athletes 'what fuels you during your day?' and wants them to naturally incorporate the product into their lifestyle content. The key is not pretending to be someone you're not - be yourself and let your genuine enthusiasm for the product come through. Sponsors can tell when athletes are just chasing money versus when they truly believe in the brand. The product should already be part of your diet or routine before you approach the company.
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Related Questions
What do sponsors look for when evaluating potential athletes beyond just their performance metrics?How can I approach a brand for sponsorship if I don't have any existing connections?What type of content should I create and provide to my sponsors?Do I need to be winning competitions to get sponsored?How do different types of sponsors measure value differently?
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