What type of content should I create and provide to my sponsors?

Content should fit into specific categories that sponsors can use in their business. Monster Energy, for example, uses nine categories: Action (athlete in motion), Celebration, Event Coverage, Lifestyle (athlete looking cool without product), Podium, Portrait, Product (focused on product in lifestyle environment), Product Talent (with face showing), and Product Lifestyle (product focus with person but no face). Focus on high-quality content with proper lighting, clear logo visibility, and enough space around subjects for text or point-of-sale use. Quality matters more than quantity - sponsors want 10-20 amazing shots per event rather than hundreds of mediocre ones.