What makes a sponsorship proposal stand out from the 500+ proposals sponsors receive annually?

Key factors that make proposals stand out include: already using the company's products (or having a legitimate reason for switching), demonstrating familiarity with the brand and its objectives, having an engaged audience (quality over quantity), showing willingness to tell authentic product stories rather than just placing stickers, providing references from existing sponsors, and expressing genuine belief in the products. Companies like AEM do thorough due diligence - they check all provided links, review social media engagement, and contact sponsor references.