How important is winning races and championships for getting sponsored?
Answered in: 2024 Motorsports Sponsorship Summit Part 1The Answer
Winning helps but is not required for many sponsors. Endemic brands and manufacturers often prioritize winning because they want to prove their products perform. However, many companies care more about how well you promote their brand, use their products authentically, create content, and connect with your audience. If you're not hitting podiums every weekend, focus on showcasing products to your audience, creating quality social media content, and being a genuine brand ambassador. Your personality, work ethic, and ability to represent the brand professionally can matter more than race results for consumer product companies.
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2024 Motorsports Sponsorship Summit Part 1
The panelist sessions of the 2024 Motorsports Sponsorship Summit (January 13, 2024) — nearly four hours: 1. Why Brands Sponsor — Sara Henning (ITW — Fast Orange & Spray Nine) and Eric Seibold (ITW Permatex). 2. Finding, Signing & Renewing Sponsors — Paul Doleshal (Toyota) and Kathryn Reinhardt (Hemmings). 3. Networking, then Decks, Proposals & Proof-of-Performance Reports — what each is for and when to send it. 4. Creating Value thru Social Media. 5. Generating Publicity for Yourself & Your Sponsors — Dan Schechner (Top End Consulting, former Editor of PRI Magazine) and Stuart Rowlands (Stuart Rowlands PR). 6. Diversify Your Program — Antron Brown (three-time NHRA champion) and Andre Jackson (Toyota). 7. Youth Sponsorships & Activations — Kevin Miller (USAC). 8. Motorsports Marketing Across Multiple Brands — Al Rondon (Coca-Cola) and Tony Merritt (Stanley Black & Decker).
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