What should race teams do to be effective brand ambassadors beyond just racing?

According to multiple sponsors, what you do off the track is more important than what you do on the track. You can't control race outcomes, but you can control product activation, social media posts like TikTok videos and unboxing content, tagging sponsors, making introductions to potential customers, and asking what else you can do to help. Become friends with local media at the racetrack - if you make their job easy, you become their favorite spokesperson, and then you become the sponsor's favorite spokesperson too. Stay engaged throughout the year rather than only reaching out at renewal time.