What is the best approach for sending sponsorship proposals to potential sponsors?
Answered in: 2024 Motorsports Sponsorship Summit Part 3: Fifth Third Bank, EPIC Racewear, BELL & Optima BatteriesThe Answer
Don't make specific recommendations in your proposal until you've gotten to know the company and understand what they actually need. Your research may give you ideas, but you don't truly know their objectives yet. Additionally, don't treat sponsorship pursuit as a one-and-done effort - it requires multiple touches over time. One young racer sends cards throughout the year updating on race results and stops by at PRI regularly. It's these repeated touches that make the difference.
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2024 Motorsports Sponsorship Summit Part 3: Fifth Third Bank, EPIC Racewear, BELL & Optima Batteries
Sponsor Speed Dating, second half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. David Morton (Fifth Third Bank) on how a financial-services company measures racing partnerships. 2. Dan Bailey (EPIC Racewear) — a Canadian sponsor's perspective. 3. Kyle Kietzmann (CEO, Racing Force Group — BELL Helmets & OMP) on how the helmet giant evaluates racers. 4. Cam Douglass (Optima Batteries) on why Optima sponsors so many series and what they expect in return.
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