What role does social media play in getting motorsports sponsorships today?

Social media has become a critical tool for securing sponsorships. According to Corey Weller, who also sponsors drivers through Weller Racing, social media is one of the first things sponsors look at when evaluating potential athletes. It's a huge way to get a brand name in front of the masses. Mia Chapman advises putting out organic content of what you're doing every day - whether on a boat, riding pit bikes, or at the racetrack. However, athletes must be mindful of what they post since it will always be out there. As Mia noted, at public events you should maintain positive energy because you never know who's watching or who you might meet. Even athletes who didn't grow up with social media, like Shelby Hall who didn't start until 2019, can succeed by focusing on genuine connection with their audience rather than just follower counts.