Which social media platforms should motorsports athletes prioritize in 2022-2023?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
Instagram remains the number one platform for athletes, followed by Facebook (both owned by Meta). However, TikTok currently has engagement rates that blow Instagram out of the water and is worth prioritizing despite its younger demographic. YouTube is also very powerful - top riders like Justin Barcia and Axel Hodges have built essentially private TV shows there. The key is to post natively to each platform rather than just cross-posting the same content, and understand that each platform has different algorithms and demographics.
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Related Questions
How do sponsors evaluate an athlete's social media value beyond just follower count?Can having the wrong type of social media content cost you a sponsorship even if you're winning races?How often should athletes post on social media to maintain sponsor value?Do sponsors include specific social media posting requirements in their contracts?Is it better to tag all sponsors in every post or feature them individually?
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