Which social media platforms should motorsports athletes prioritize in 2022-2023?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
Instagram remains the number one platform for athletes, followed by Facebook (both owned by Meta). However, TikTok currently has engagement rates that blow Instagram out of the water and is worth prioritizing despite its younger demographic. YouTube is also very powerful - top riders like Justin Barcia and Axel Hodges have built essentially private TV shows there. The key is to post natively to each platform rather than just cross-posting the same content, and understand that each platform has different algorithms and demographics.
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2022 MX Sponsorship Summit: Creating Value thru Social Media
Session 4 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Creating Value Through Social Media — content calendars, planning and scheduling, the best times to post, what interactions are, and how algorithms put a dollar value on motocross sponsorships. With Megan Meyer (Creator, Driven By Social Academy), Rich Houseman (eCommerce Manager, Hookit), and Heath Cofran (Media & Company Communications, Alpinestars).
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