Do sponsors include specific social media posting requirements in their contracts?
Answered in: 2022 MX Sponsorship Summit: Creating Value thru Social MediaThe Answer
According to Alpine Stars, their contracts do not specify required numbers of posts or tags - that's expected to be part of the natural relationship. However, when brands have product launches or special promotions, they will reach out to supported riders with specific requests for posts at certain times. Riders should give sponsors at least 7 days notice when proposing collaborative posts because brand social media schedules are planned well in advance.
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