When is the best time to approach sponsors for motorsports sponsorships?
Answered in: 2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFGThe Answer
The best time is shortly after PRI (Performance Racing Industry show) in December, before the racing season begins. Avoid approaching sponsors during major trade shows like PRI or SEMA when they are focused on selling products and generating revenue. The early bird gets the worm - have your ducks in a row before January/February since racing seasons are starting earlier each year.
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2024 Motorsports Sponsorship Summit Part 2: Holley, K1 RaceGear, & BFG
Sponsor Speed Dating, first half — one-on-one sessions from the 2024 Motorsports Sponsorship Summit (January 13, 2024): 1. Bill Tichenor (Holley) walks through Holley's huge brand family — MSD, Flowmaster, Simpson, Racepak, NOS and more — and what each sponsors. 2. JR Twedt (President, K1 RaceGear) on what K1 looks for from sponsored drivers. 3. Nate Hunt (BFGoodrich / Michelin Motorsports, Jackson Motorsports Group) on how the biggest brand in off-road picks its racers.
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