What is the biggest mistake athletes make when sending sponsorship requests to brands?
Answered in: 2022 MX Sponsorship Summit: Decks & ProposalsThe Answer
The biggest mistake is sending the same generic deck or proposal to every company without customization. All panelists emphasized that blanket-sent proposals that aren't personalized show a lack of research and effort. Brands want to see that you understand their company's DNA, brand identity, and what they stand for. They also want to see that you've identified how you specifically fit a need they have. As one panelist noted, 'We expect people when they're asking for money and support that they know who we are.'
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2022 MX Sponsorship Summit: Decks & Proposals
Session 5 of the 2022 Motocross Sponsorship Summit, recorded live at Troy Lee Designs (August 26, 2022): Decks & Proposals: What Sponsors Want — decks attract attention and open doors; proposals close deals with specific deliverables at an agreed price. What goes into each, and how to use them. With Alex Striler, Joe Bowman (Marketing Director, Slime), Ben Dolan (VP of Marketing, VP Racing Fuels), Dave Gowland (VP of Motorsports, Monster Energy), Chris Meyer (Senior Marketing Specialist, Maxxis), and Megan Meyer (Creator, Driven By Social Academy).
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